Privacy policy

Effective date: September 23, 2026 

Mila & Co. Brand Ltd., operating as Milana Label, respects your privacy and is committed to protecting your personal information. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase from us. 

By using our website or purchasing from us, you agree to the practices described in this policy. If you do not agree with any part of this policy, please discontinue use of the website.

1. WHO WE ARE

Milana Label is a trade name of: 

Mila & Co. Brand Ltd.
Email: hello@milanalabel.com 

This privacy policy applies to www.milanalabel.com and any related services, marketing activities, and communications. 

Our Privacy Officer is responsible for how we handle personal information and can be reached at hello@milanalabel.com.

2. INFORMATION WE COLLECT

We collect information in the following ways:

A. Information you provide directly

  • Name 
  • Email address 
  • Phone number 
  • Billing and shipping address 
  • Payment details (processed securely through third-party providers) 
  • Order history 
  • Account login information 
  • Communications you send to us 
  • Return requests, including any photos you submit 
  • Loyalty program participation 
  • Product reviews or submitted content

B. Information collected automatically

When you visit our website, we may automatically collect:

  • IP address 
  • Browser type and version 
  • Device information 
  • Operating system 
  • Pages viewed and time spent 
  • Referring website 
  • Cookies and tracking identifiers

C. Information from third parties

We may receive information from:

  • Payment providers (Shopify Payments, Shop Pay, PayPal, Afterpay) 
  • Marketing platforms (Meta, Google Ads, Pinterest, and similar advertising platforms) 
  • Analytics tools (Google Analytics 4, Triple Whale, Shopify analytics) 
  • Email and SMS marketing platforms (Omnisend) 
  • Loyalty and review platforms (BLOY, Judge.me) 
  • Returns platforms (Return Wise) 
  • Wholesale platforms (Faire, Brandboom) 
  • Shipping and tracking platforms (Stallion Express, Avada Order Tracking) 
  • Website tools (wishlist, cart, and chat features)

3. HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and fulfill orders 
  • Provide customer service 
  • Manage returns and refunds 
  • Operate our loyalty program 
  • Send order confirmations and shipping updates 
  • Send marketing emails and SMS (with your consent) 
  • Improve our website and customer experience 
  • Personalize product recommendations 
  • Detect and prevent fraud 
  • Comply with legal obligations

We may use advertising platforms (such as Meta and Google Ads) to show you relevant advertisements based on your interactions with our website. 

We use automated tools, including AI-assisted features, to help answer chat questions and review return requests. Decisions on returns are reviewed by our team, and you may contact us at any time to discuss a decision.

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with similar data protection laws, we process your personal data under the following legal bases: 

  • Contractual necessity: to fulfill your order 
  • Consent: for marketing emails, SMS, and cookies 
  • Legitimate interests: to improve services and prevent fraud 
  • Legal obligations: where required by law

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to:

  • Enable website functionality 
  • Analyze website traffic 
  • Personalize marketing 
  • Measure advertising performance

We may use website analytics and behavioural insight tools (including heat mapping and session recording software) to better understand how visitors interact with our website. These tools are configured not to collect sensitive payment information. 

Cookies may be set by us or by third-party services such as Google, Meta, and Shopify. 

You may adjust your browser settings to refuse cookies. Our cookie policy provides more detailed information. 

Where required by law, non-essential cookies are only activated after you provide consent through our cookie banner.

6. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. 

We may share your information with trusted third-party service providers necessary to operate our business, including:

  • Shopify (e-commerce platform) 
  • Payment processors 
  • Shipping providers 
  • Returns platforms 
  • Analytics providers 
  • Advertising platforms 
  • Email and SMS marketing platforms 
  • Customer service software

Except as described below, these providers process data only as necessary to provide their services.

Shopify may also use information about your interactions with our store, together with information from other Shopify merchants, to provide and improve services such as fraud prevention, personalization, and advertising tools. No other Shopify merchant can access information collected through our store. Shopify's handling of this information is described in the Shopify Consumer Privacy Policy at www.shopify.com/legal/privacy/customers.

For residents of California and other U.S. states with applicable privacy laws: while we do not sell personal information for monetary compensation, certain advertising and data sharing activities, including those described above, may be considered "sharing" or "targeted advertising" under those laws. You may opt out by using the "Your privacy choices" link in our website footer or by contacting us at hello@milanalabel.com.

7. INTERNATIONAL DATA TRANSFERS

Because we operate internationally, your information may be transferred to and processed in countries outside of your residence, including Canada and the United States. 

We take appropriate safeguards to ensure your data is protected in accordance with applicable data protection laws.

8. DATA RETENTION

We retain personal information only as long as necessary to:

  • Fulfill orders 
  • Comply with tax and legal obligations 
  • Resolve disputes 
  • Enforce agreements

In some cases, we may retain limited information where required for compliance with legal, tax, or accounting obligations. 

You may request deletion of your personal information, subject to legal requirements.

9. YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access your personal data 
  • Correct inaccurate information 
  • Request deletion 
  • Restrict or object to processing 
  • Withdraw consent 
  • Request data portability 
  • Opt out of marketing communications

To exercise your rights, contact our Privacy Officer at hello@milanalabel.com. 

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or the privacy authority in your province or region.

10. MARKETING COMMUNICATIONS

You may unsubscribe from marketing emails at any time using the unsubscribe link included in each email. 

You may opt out of SMS marketing by replying STOP to any message.

11. CHILDREN’S PRIVACY

Our website is intended for adults. We do not knowingly collect personal information directly from children under 14. When a parent or guardian shares a photo or review that includes their child, they confirm they have the authority to do so, and they may ask us to remove it at any time by contacting hello@milanalabel.com.

12. SECURITY

We implement industry-standard security measures, including SSL encryption, to protect your information. However, no method of transmission over the internet is 100% secure.

13. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

14. CHANGES TO THIS POLICY

We may update this privacy policy from time to time. Updates will be posted on this page with a revised effective date.

15. CONTACT US

If you have questions about this privacy policy or your personal data, please contact: 

Privacy Officer 
Milana Label 
Mila & Co. Brand Ltd. 
hello@milanalabel.com